The company I work for is very active in social media. We utilize Facebook, Twitter, YouTube, and Flickr. Our company believes that social media will provide us with a distinct advantage in the marketplace and will allow us to communicate with customers more effectively than was previously possible. Right now, the driving force behind our company's success is our truss arch building sales. These fabric tension buildings can range from $25,000 to several million dollars. Our strongest social media effort is via YouTube and Twitter. On YouTube, customers can watch videos of our buildings being constructed, being used in various applications, and can hear real customer testimonials. These videos will go a long way for us compared to the days when we could only send the customer a couple standard photos and a blueprint. On Twitter, customers can read daily updates about the construction of some of our larger products and can click on links to see photos and videos of the projects on Flickr and YouTube.
Please CLICK HERE to read XYZ Company's White Paper on Social Media.
David,
ReplyDeleteIt’s great to see the ways your company utilizes the various social media outlets. If used correctly, these can serve as great marketing tools. They can significantly increase market presence. Having the ability to utilize YouTube to demonstrate past work to potential customers is a great tool. I am always impressed to read of the more progressive companies that are able to adapt to technological advances, such as the effective use of social media.
While reading about your organization's use of YouTube videos to display their buildings to potential customers I immediately thought it was a great way to make a product "stick" in potential customer's minds. Through the use of YouTube videos you are delivering the major benefits of your buildings to the customers without overloading them with written facts (Simple), you are showing them uses for your products they may not have thought of (Unexpected), you are providing them with an image that will stick in their minds (Concrete), and they are witnessing actual customers testimonies (Credible). While I had not thought about this before, it appears YouTube videos could be a great way for companies to get their products to "stick" in the minds of potential customers.
ReplyDeleteDave, I like how your company is using YouTube and Flickr. In your business it makes perfect sense to do so. Your paper was good, but a little dense. It think you can edit it down without losing any of its impact.
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